Sheldon Moore, founder of Yael Transport believes that building wealth should always be a goal. These days, alot more people are striving for it after re-entering society after incarceration. Meet one man who along with his wife is now helping hundreds of others in the trucking industry rebuild. Some of their students, just like Sheldon have been incarcerated previously.
Sheldon is customer-centric, safety-focused, and detailed-oriented. Prior to tapping into the transportation industry, Sheldon sold cars for 20 years and was consistently the top salesman! His entrepreneurial spirit kept calling, so in 2015, Sheldon took a leap of faith, left the car industry to obtain a CLASS A CDL and started work for some of the leading transportation companies. Sheldon realized right away that the long and physical hours would not suffice, so in 2016, Sheldon launched Yael Transport, LLC. Sheldon has over the road (OTR) experience with cargo vans, sprinter vans, and box trucks (18-wheelers are not apart of his business structure). He and his wife Tammi have helped coach over 500 others build their trucking companies.
With help from Sheldon, Tammi founded WJMR Transportation (named for her children). She now serves as CFO of Yael managing the finances, administration, marketing and staff. Together they have gained a reputation for industry excellence and a nationwide following that has helped their business explode.
Despite their success, both share a higher calling — in ministry. It is their mutual love of God that brought them together and serves as the foundation for their successful marriage.
They are thankful to God for enlarging their territory and they are committed to giving back through their ministry and by helping others grow in the trucking industry. We had a chance to learn more about their journey.
We obtained an exclusive interview with Sheldon to discover the inspiration behind his brand along with his point of view on success.
What do you define as success?
Sheldon: Success to me is when you’re living out the greatest expression of Who You Are. Success does not have to always be tied to money and wealth. In fact, the more money you make the more challenges you have to handle. Success could be the very simplistic things of life like taking care of your well-being, sowing seeds, and being a blessing to others.
What was the inspiration behind your brand?
Sheldon: After my release from prison I tapped into the transportation industry and learned that I could make a substantial amount of money with a cargo van and a box truck. That was the greatest form of inspiration for my wife and I. Covid was a blessing and a curse. It was a curse because it was a very challenging and scary time across the world. However, Covid was a blessing in a way because a lot of people jumped into entrepreneurship and we were blessed to be able to train, mentor, and coach over 2 million people on starting a cargo van or box truck company. We are super blessed to have this platform and are inspired every time someone gives us feedback on how we have helped them make money for their family.
What makes your business unique?
Sheldon: We are unique and extremely Niche because we help people start a transportation company with a cargo van a sprinter van or a box truck and there is no CDL required.
The same box truck or cargo van that you can rent from Penske, Rider or Enterprise to move your furniture is the same vehicle that you can purchase and start your own transportation company and make well over six figures in less than a year.
Do you believe in work-life balance? If so how do you maintain it?
Sheldon: Absolutely! We are learning to maintain it by understanding our value and our time — time is extremely priceless — you can’t get it back. We’re starting to set schedules and stick to the schedule. We are also practicing time management by using calendars and making to-do lists. These things help us stay on track. We set boundaries by setting limits on our work hours. We are also trying to incorporate regular exercise because exercising helps to reduce stress, anxiety, and depression. It’s important that we get enough sleep and eat healthy food as well.
Be sure to visit: https://boxtruckcoach.com/
Dr. Trenice J. Brinkley is a distinguished educator, renowned publicist, and successful entrepreneur. She is celebrated for her unwavering work ethic, strong determination, and philanthropic spirit. As an award-winning celebrity publicist, Dr. Brinkley excels in helping brands create compelling narratives, develop innovative strategies, and achieve greater visibility.
