In this interview, we introduce you to Tunisia Buise, a mom-preneur in the mental health space.
Tunisia, tell us about you and The BUISE Foundation.
This question always has me thinking where do I begin, how far back do I go. I am Tunisia Buise, a licensed clinical social worker for the state of Maryland and a board approved supervisor. I am the Founder and CEO of The BUISE Foundation. Buise is not only represents my last name, but is also an acronym that boldy represents Building Unity In Sisterhood Empowerment. The BUISE Foundation is a telehealth group practice support girls and women as they navigate through their clinical concerns.
I was born and raised in Baltimore, MD and attending Baltimore City Public Schools. I am the middle child of three girls. Interesting fact: We are all nine years apart! My mom swears this was not planned. My academic journey continued with matriculating at Clark Atlanta University, where I received a Bachelor’s Degree in Political Science. My dream career was to be a lawyer working with juvenile delinquents. I transitioned back home to Baltimore, as I did not prepare for life after college. I obtained employment at the local circuit court working as a Judge’s Administrative Assistant. This was in alignment to my passion as my goal was to obtain my law degree.
I attended local events and discussed with many regarding my passion to rehabilitate juvenile delinquents. I recall having a conversation with a woman that has her MSW/JD degree and she explained to me that my passion best aligned with the social work practice. I immediately denied that suggestion because I did not want to take away children; that was my understanding of the social work field. She provided me with factual understanding of the field and further research concluded that the social work practice was much more than Child Protective Services. I enrolled into University of Maryland School of Social Work and completing the requirements to receive a Master’s in Social Work.
My experience in the social work field consisted of working at an outpatient mental health clinic, a treatment foster care agency, psychiatric rehabilitation program, and currently in private practice. Prior to entering private practice, I worked with all community members, regardless of identifying traits. Through the years, I began to notice a different connection that I would have with the teen girl and women clients. I realized that I was just a little more invested in my sessions and meetings with them. I reflected on why that was and discovered that I saw similar characteristics of myself in the clients I served. I began to see a change in my mood and behavior that was quickly masked to hide what was really occurring emotionally. I was given feedback to my clients that also was applicable to me. I delved deeper and it was revealed that working with teen girls and women are my PASSION!
I am a proud Boy Mom, which is my greatest blessing to be called. My toddler son keeps me very busy and I truly enjoy it! I am a committed member of Alpha Kappa Alpha Sorority, Incorporated.
Wow! You’ve had quite a ride getting to where you are today. Can you share more about the story behind your journey to starting your own business and how you navigated challenges along the way?
In 2019, you could not tell me I would be an entrepreneur. I had absolutely no desire to do such thing! I am so a behind the scenes girl and like to be under the radar. I could not imagine being the face of a business. Not at all! In 2020, I obtained my clinical social work license. Many colleagues suggested that I begin private practice and would tell me how amazing I would be. I just couldn’t see it. I was doubtful about my ability to maintain and succeed. March 2020, the global pandemic hit and many business were converting to telehealth/telework services. One of my hesitations was getting an office space and being able to financially sustain it. That excuse was voided when it was stated that telehealth was acceptable to provide mental health services.
I once again reflected on where I was in my life and noticed that I began to outgrow my current employments. I maintained two jobs since 2015. I already solidified my passion, but was unable to always select the preferred client population due to working for other agencies. Then it hit me! Private practice is mine. I write the mission and purpose. I create the brand. This is my PURPOSE. Working in private practice is my purposeful work as it implements my passion and subsequently creates my PAYCHECK!
Starting the business was no walk in the park. I questioned the continuation of it many times because of the hurdles that I would endure. I had issues with insurance companies, my lack of understanding of insurance policies, learning various systems, promoting, and more. What kept me going is the feeling you get in your stomach that says, “Don’t give up now.” I kept reminding myself that persistence leads to success. I would never know how much I could achieve, if I did not keep going.
I took a leap of faith on January 31, 2022 to enter my practice full time. This was just two week after given birth to my son. Listen, I had the faith of a mustard seed and trusted in God to lead the way. The BUISE Foundation has grown from a solo practice to a group practice. We currently have three other Clinicians on staff to serve the community.
As a BIPOC entrepreneur, how has your cultural background and experiences influenced your approach to success, and what does Black Excellence mean to you?
I am relatable. I have a level of understanding with the population I serve because we are from the same community. I knew that I would connect with my clients in a different manner than what a typical therapy session or Clinician looks like. As a Black Woman, we have been taught to work hard and keep going. That is what I know to do and have been doing. Being an entrepreneur is new for my family, however, it signifies the foundation upon which I was raised; Giving up is not an option.
I am most fueled by other Black therapists. I am one that will hop in a DM, introduce myself at networking events, or connect on a social media post. I have friends that started private practice before me that have shined the light to get me to where I am today. Colleagues that always answer my questions and offer support. I truly appreciate mental health related Facebook groups, specifically Clinicians of Color. I stay connected through engagement. I am going to talk to someone and get a business card. I remain in spaces with like minded individuals and have private meetups for further connection.
Black Excellence means the creative foundation of a Black person that has yielded achievement, empowerment, and confidence. It epitomizes the work of our lineage in current day.
Achievement, Empowerment, and Confidence – we love that!
What advice would you give your younger self, or an aspiring business owner with hopes of pursuing their passions? What’s next for you and The BUISE Foundation?
I would advise to always be your authentic self. Stand in who you are. The gift/talent you have is not for everyone’s understanding. It was given to you and for you. Follow your passion and go after your purpose!
As for what’s next for me, I am a National Presenter and working on securing speaking engagements. I have some things in the works already, that I need to keep on the hush for a little while longer. I always encourage to follow me on my social media channels. We are on Instagram and Facebook, @thebuisefoundation
