According to Brides.Com, a more inclusive wedding industry is a win for all who marry. Bridal Babes co-founder Ashley Young provides the answer to what traditional bridal boutiques lack — curve-hugging, attractive bridesmaid dresses for women.
Bridal Babes is not just revolutionizing how people shop for wedding attire, but the company is also making space for diversity in the $72 billion wedding industry by showcasing models and clients of all shades, shapes, and sizes. Bridal Babes’ mission is to create a community celebrating love and honoring sisterhood, during the wedding planning process and beyond.
What has played a major part in the success of Bridal Babes?
Ashley: The business has seen explosive growth over the last three years due to the shift from brick and mortar to online buying during the pandemic as well as our recent appearance on ABC’s Shark Tank. My team and I have styled thousands of bridesmaids and we’re just getting started. Our innovative digital model has developed innovative resources like first-to-market virtual consultations and a thriving social media community.
Please tell us about your brand’s technology and community-focused approach.
Ashley: The brand’s technology and community-focused approach, has allowed us to re-create the in-person shopping experience through virtual consultations, virtual events, and a social media community of over 85K brides and bridesmaids of color.
How do you define success as an entrepreneur?
Ashley: Building a trusted brand, creating community, and achieving our mission of inclusivity and innovation within the very vanilla, traditional bridal industry.
Who do you look to for advice?
Ashley: Our investor, industry peers, and other entrepreneurs.
Who is your biggest inspiration as an entrepreneur?
Ashley: I have so many! But I would say Emma Grede our lead investor and Oprah are in my top 5 and they’re not #5!
What else would you like our readers to know?
Ashley: Our team is excited to continue working with brides and bridesmaids this wedding season and beyond!
Follow and connect on Instagram: @bridalbabes
Dr. Trenice J. Brinkley is a distinguished educator, renowned publicist, and successful entrepreneur. She is celebrated for her unwavering work ethic, strong determination, and philanthropic spirit. As an award-winning celebrity publicist, Dr. Brinkley excels in helping brands create compelling narratives, develop innovative strategies, and achieve greater visibility.
